Blog

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Pivot with purpose, not with panic

Posted: June 10th, 2020

We’ve all heard the word ‘pivot’ bandied around over the past few months....but what is the best way to refocus your business communications as lockdown gradually eases?

If a Copywriter had tackled Coronavirus

Posted: April 15th, 2020

I’ve been pondering in a light-hearted British sort of a way - what if a copywriter had tackled Coronavirus? I can’t help feeling there would have been a few things done differently…

Top tips for writing about your business

Posted: May 22nd, 2019

Many of us are required to write about our business or organisation at some point, and doing so authentically and compellingly - in a way guaranteed to capture the right attention - can be daunting. Here are my top tips for how to approach it...

10 good reasons to hire a copywriter

Posted: May 1st, 2019

We can all write, right? Most of us would consider ourselves coherent, articulate communicators who have done well in our careers or built our own businesses through skill, knowledge, and the ability to string a sentence together. So why on earth would you pay good money for a copywriter?

What is a copywriter anyway?

Posted: January 9th, 2019

From glamourous images of 'Madmen' ad executives coining slogans over long liquid lunches, to the supposition that I 'do something with trademarks', I frequently encounter confusion or blank faces when I tell people what I do.... So what on earth IS a copywriter?!

A creative matter of balance

Posted: October 16th, 2018

This month, as I’ve re-learnt the knack of balancing the ‘creative professional’ hat with the ‘busy mum’ hat on return from maternity leave, I’ve found myself reflecting how important balance is. Not just in my own work-life juggling act, but in the craft of copywriting itself.

Turning the mirror onto myself

Posted: August 23rd, 2018

So here goes…having written many a blog post, website, and marketing pitch for other people, here I am launching my own website and writing my first blog post for Coopman Creative.