Many of us are required to write about our business or organisation at some point, and doing so authentically and compellingly - in a way guaranteed to capture the right attention - can be daunting. Here are my top tips for how to approach it...
We can all write, right? Most of us would consider ourselves coherent, articulate communicators who have done well in our careers or built our own businesses through skill, knowledge, and the ability to string a sentence together. So why on earth would you pay good money for a copywriter?
From glamourous images of 'Madmen' ad executives coining slogans over long liquid lunches, to the supposition that I 'do something with trademarks', I frequently encounter confusion or blank faces when I tell people what I do.... So what on earth IS a copywriter?!
This month, as I’ve re-learnt the knack of balancing the ‘creative professional’ hat with the ‘busy mum’ hat on return from maternity leave, I’ve found myself reflecting how important balance is. Not just in my own work-life juggling act, but in the craft of copywriting itself.