Old Royal Naval College brochures
Client: The Old Royal Naval College, Greenwich
Sector: Print
Services: Brochures, leaflets and direct mail, Proofreading and editing
The brief
To write the copy for a suite of brochures promoting hire of the spectacular historic buildings and grounds of the Old Royal Naval College (ORNC) in Greenwich, London.
The ORNC relies greatly on the income generated by hiring their venues out for corporate and private events, weddings, concerts, festivals and filming. They required a new set of brochures to bring their spaces alive, emphasising their unique historic grandeur and the variety and flexibility they offer.
The challenge
Working in close collaboration with creative agency Virtuality, I needed to ensure the ORNC venues really stood out as something different in a competitive event-hire marketplace, whilst remaining true to ORNC’s well-established brand voice reflecting quality, history and heritage. There was a lot of information (both descriptive and factual) to fit in to a limited word count, and high expectations in terms of quality and reputation. Several options on headlines and titles had to be brainstormed and presented to the client to choose from.
The results
The ORNC were delighted with the fresh, compelling new brochure copy, approving it with unusually few amends, and using the resulting brochures as core pieces of publicity for their venues.
